We built the brand we couldn't find.
Carlos was the one who first said it out loud. The market had collagen pitched at women for "beauty" and protein pitched at gym culture for"strength," and somehow, nobody had ever thought to put the two together. When he laid it out, something clicked for me, because I was already in it. I was going through all the changes that come with peri/menopause, and I needed something designed for women like me, someone who wanted to feel strong, balanced, and like herself again. We went looking for what we actually needed, didn't find it, and eventually decided that was reason enough to buildit ourselves.
